FutureShapers are the people who will have the greatest impact on shaping the future of your market. FutureShapers are strong advocates because they broadcast category content that others are receptive to within a well-connected network. By combining these dimensions we know how influential a person is within a specific category.
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"Too much marketing spend is being wasted delivering a great ad in the wrong place or the wrong ad in the right place."
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Covid-19: what are people saying, feeling, doing?
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As the pandemic wages on, many people have adapted to their new circumstances and appear to be preparing for the long haul. New findings from Wave 8 of Kantar’s COVID-19 Barometer suggest that people everywhere are bracing for global recession and delayed recovery.
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With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way.
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